Advertising Does Matter in Your Business by jim mack
When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen. That´s a huge benefit! That´s what you need to sell in your ad campaign, and those are the things you need to do in order to become successful.
You don´t have to be worried that network marketing prosperity is difficult. It isn´t. In fact, it has never been so easy to make a decent second income or even a full time. But it takes time, persistence and uniqueness.
The people looking at your ads and reading your follow up letters are going to judge you and your whole business not only by what the materials have to say, but also by their appearance.
Be sure you send a powerful, positive and convincing message. Invest some time and money on your marketing materials, the payoff will be well worth it. Look at others ads on the Internet, see what´s attracting you, this will most likely attract others too.
Do you see what I have in mind? Your advertising campaign will be the propel to your business success. By now you think "How do I create one of those successful ads" After all, It´s the words that sell your opportunity. Write a good ad and It´s taking you to the top. Read others ads, get some good ideas from it, don´t copy it, that´s theft. Just get some inspiration from it.Let your friends take a look at your new written ad and say what they think about it, honestly.
Now where to put your ad? If you place your ad in a pets publication and the ad is promoting toys for children you might not get a single response. But placed in the right publication it will be a winner. It´s very important that you from the beginning know exactly where to put your ad. Just think about you having spent hours on that ad and then you put it in the wrong publication and get no response at all, that´s a big waste of time and effort.
My best advise is that you always work on your ads. Write them down, leave them for some time, go back to look at them again, let others look at them and after a while you will see the picture of your ad and you will se if it´s working or not. If not then you have to start from the beginning and write a new one and follow the same procedure again. But now it´s easier because you are deeply involved in the process.
The Internet are full of ads, start clicking around and read others ads, this is the best way to learn what is working or not. You probably can tell instantly when an ad is good or not at least after a while.
Jim Mack is the leading authority in teaching actual methods - proven, practical strategies that work. In fact, Jim truly lives the principles he teaches and is the epitome of leading by example. See him at http://www.whoisjimmack.com and http://www.passivecashcow.com
Article Source: http://www.earticlesonline.com
Is it possible to make a part time or full time living on the Internet? Can you really make enough money to make your time worthwhile?
Is all of this hype really true? The answer is yes and no. It really is true that a stay at home Mom or a student in need of extra income or a full time worker needing a part-time income can make money on the Internet. It is also true that a lot of people are making a full-time living and even becoming rich on the Internet.
The question is, "Can you do it too"? The answer is yes. But don't be fooled. It all depends on how much time you are willing to invest in studying the techniques and learn the methods you need for Internet Marketing (IM) success.
The fastest way to earn extra money online is to sell on Ebay. You can start right now, today, and in 3 days be paid online for items you sell. There are a lot of "get rich quick" tutorials for sale on how to make it on Ebay, but you don't need one. You can simply register at the Ebay site, read their tutorial and get started selling items you have around the house.
A lot of people make a few extra dollars to a few hundred extra dollars a month on Ebay. Others make a lot more. Ebay or any business you get into online or in a physical business location has the potential to make money. Lots of people succeed in business and a lot fail. Your success or failure will partially depend on how well you prepare, how much you study and how much energy you put into the project.
The great thing about online businesses compared to brick and mortar stores is it usually costs a lot less to get started. For instance, getting stared selling on Ebay doesn't cost anything. You only pay fees when you run an Ebay auction ad.
Internet Marketing can be as easy as creating a simple website and putting other company's ads on the site. You get paid when someone buys a product or even when someone clicks on an ad. You don't even need a product to sell; you only have other's ads on your web pages.
For most people, Internet Marketing is a get rich slow process. Yes, some people make money within days or weeks of starting on online business. Most take a little longer to get established.
There are no hard and fast rules on how long it will take you to make money online or how much you can make. It all depends on how hard you are willing to work and how much time you are willing to devote to creating a new business.
Daniel MacDougall is an writer, speaker, and artist. He and partner Marie, make their living online teaching people how to live their dreams. Their free newsletter at http://homebusiness.visit-now.com teaches others how to make their living from home and live their dream.
View their website at: http://homebusiness.visit-now.com
Article Source: http://www.earticlesonline.com
Marketing Benefits Of Using Rss Feeds For Businesses by Brandon Hong
What are the marketing benefits of using Rss feeds for businesses?
Before the advent of blogs and rss feeds, common marketing strategies used by businesses include:
- pay per click
- articles or ezine
- search engine optimization
- press release
- 'viral' marketing
- email marketing
With the advent of blogs and rss feeds, we are now presented with a new form of marketing which businesses can use in marketing their services or products.
Rss feeds are not meant to replace the strategies discussed earlier, on the other hand, it can be used to compliment and support existing marketing strategies like email marketing.
Perhaps you still don't realize or fully understand the power of RSS Feeds as a marketing tool.
After all, email, articles, pay per click and so on work fine, don't they?
Unfortunately, the truth is:
1. It's getting harder to send e-mails to the prospect's inbox because of SPAM filters. This means your marketing message is not read by your subscribers, which translate to lost opportunities and profits.
2. People are getting numbed by the amount of e-mails they receive everyday.
3. People are not reading their e-mails, again affecting your marketing campaigns.
4. It's getting harder to get people to opt-in or subscribe to your newsletter or content.
With RSS feeds, this changes the playing field:
1. RSS feeds can bypasses email - Eat your hearts out! Rss feeds can be read by desktop software and delivered right to your prospect everytime they turn on their PC
2. RSS feeds allow you to syndicate content rich news in your niche market and attract targeted prospects
3. People who subscribe to newsfeeds are generally in the higher income bracket and educated. They want to find news and information to solve their problems. Can that person be YOU?
4. E-mail doesn't allow yourself to be branded all over the Net. With RSS feeds, your content gets circulated/sydnicated and you can brand yourself as an expert.
5. RSS feeds can be submitted to RSS feeds directories, which will list your site within 24 hours which measn more traffic for you.
Did you know that with Rss feeds, you can also gain a backdoor listing in three major search engines, namely Google, Yahoo and MSN?
6. If you have many products, you can turbo charge your Affiliate program by offering data feeds to your affiliates. This way your affiliates can get notified of the latest product changes.
As you can see, Rss feeds offer a new dimension and benefits for businesses wishing to grow and expand their market.
Brandon is blogs & rss author. He'll show you business strategies to get more responsive visitors, more sales, plus obtaining quick listings in Google, MSN, etc with Blogs and RSS.
(C) http://www.marketing-rampage-with-blogs-and-rss.com
Article Source: http://www.earticlesonline.com
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza — the stuff of which dreams are made. The week before, Pete was doing a bathroom remodel at Bob's historical Chicago bungalow. The house had only one bathroom, so Pete had to complete the project as fast as possible. Due to a series of unfortunate events, some of which involved a repeated, forceful application of a rather large hammer, Pete stayed much longer than he initially anticipated. To bungalow owner Bob's delight, Pete completed the remodel the same day.
Bob decided to take Pete out to dinner to show his appreciation. Bob knew that Pete liked pizza, so he took him to the MostDeliciousPizzaEmporium across the street. The restaurant was small, unassuming, and had the charming aura of a hole-in-the-wall. And it had the best pizza that Pete has ever tasted. Just the memory of that pizza he shared with Bob made Pete's stomach growl. The crust was browned just right. The sauce had the perfect balance of tomato sauce and spices. And the toppings....there were over 20 toppings to chose from.
It's no wonder that this week, Pete was looking forward to having pizza delivered from MostDeliciousPizzaEmporium. By the time Pete got home and was ready to pick up the phone, he could almost taste it. But, (these stories never seem to end well, do they?) he realized that he didn't have the pizza place's phone number. Pete didn't remember the name of the place either — the sign above the door had been tiny and hard to read.
Even if Pete had been paying attention, he would have had a hard time figuring out what the name was, since most vowels fell off the neon sign sometime around the Roosevelt administration (Teddy, in case you were wondering). It gets worse. As he and Bob were leaving, Pete had asked Kate, the hostess, for a take-out menu. She apologized profusely and said that they ran out four months ago and nobody bothered to reorder new ones.
The phone book turned out to be useless — remember, Pete couldn't recall the name of the pizza place. Scanning the restaurant pages didn't ring a bell either. The only thing Pete could recall was the approximate address (across from Bob's bungalow). Pete was too tired to go out and drive again, since he had just returned home. To add insult to injury, the weather person on Channel 5 news was gleefully pointing to the latest Doppler radar and cheerfully informing his audience that yet another 15 inches of snow were going to fall in the next hour.
That sealed it. Pete, who almost never surrendered, gave up. He ordered pizza from his usual joint, OKPizzaParlor. Pizza there was nothing to write home about. However, the proprietors always stocked a four-year supply of take-out menus and business cards. As an added twist, they gave out 4x6 magnets with "OKPizzaParlor" emblazoned on them with three inch high neon green letters with every order. Pete's fridge was plastered with at least 20 of these.
OKPizzaParlor also sent their customers coupons and specialized promotional flyers. OKPizzaParlor even sent their customers a free 16 inch thin crust pizza coupons for their birthdays. Finally, all advertising materials prominently featured OKPizzaParlor's contact information.
The MostDeliciousPizzaEmporium, didn't get an order that night, even though Pete vastly preferred their pizza, and desperately wanted to order from them. MostDeliciousPizzaEmporium committed one of the cardinal sins of marketing: they didn't bother with branding. The proprietors figured that their superior product would speak for itself, and decided not to waste their money on pointless advertising. Little did the MostDeliciousPizzaEmporium owners realize that skipping branding is like leaving the cheese off the pizza!
Don't make the same mistake. Here are a few ideas you can use to make sure your marketing plan doesn't follow in MostDeliciousPizzaEmporium's footsteps and to remind your customers of your business long after they leave your store or web site:
* Create and maintain consistent corperate branding. A logo, font and a color scheme are the three crucial elements of an online image. Once created, use the same color scheme, logo, and font everywhere else — on your brochures, business cards, newsletters, and signatures. Menus, magnets, employee t-shirts, name tags should all be consistent with your brand.
* Don't dilute your brand. Having a web site and business cards with an inconsistent look and feel will confuse your customers.
* Reinforce the corporate branding in all communications. Every mode of communication should provide information about your business. This includes letters, invoices, e-mail, and so on. At the very least, include the business name, web site address and e-mail address.
* Use a signature with every e-mail. How many emails do you send in a single day? Wesend around 75 on a typical business day. This translates into 75 opportunities to remind customers about our brand every single day. Keep the signature short: your business tagline and URL or a link to your latest blog entry will do. The point is to do this consistently, early, and often.
Make sure that your business is the first thing that pops into your customers' minds when they need products or services you provide. Make your brand memorable, and take advantage of every change to reinforce it. Not every customer is going to be like Pete, who drove out to the MostDeliciousPizzaEmporium the next day, and wrote down their name and phone number. Incidentally, that day he came home with 6 pizzas.
Biana Babinsky teaches business owners how to get more clients and make more money online. Biana is the author of Complete Step by Step Online Marketing Course, the how-to guide to marketing your business online. Get the course at http://avocadoconsulting.com/rlinks/zcourse and learn how to make more money online.
Article Source: http://www.earticlesonline.com
New Features in Google Sitemaps by Philip Nicosia
New Features in Google Sitemaps by Philip Nicosia
The Google Sitemap program has brought a high level of assistance to web developers, web designers and business owners who want to optimize how their website’s web pages are seen by the Google search engine. We all know how important page ranking is for a web page. The higher your page rank in Google, the more chances that it will be clicked and visited by visitors. Increased internet traffic is what drives sales and awareness for products and services.
The Google Sitemap program has become very popular because it made the task of submitting web pages to Google so much easier. A web developer or designer does not even have to worry about making frequent changes to the web pages because it is more easily known by Google. By presenting a constantly fresh index of web pages for your web site you are assured that what is presented in Google is the latest pages that you are maintaining.
The very high popularity of Google Sitemap has encouraged Google’s team of engineers to develop and add more features to the program. These additions seek to make Google Sitemaps more intuitive and effective in its functions.
Google recently announced that it has again added a bevy of new features for the Google Sitemap program that just made certain aspects of the program so much easier to understand and maintain.
Here are the latest new features of the Google Sitemap program:
Query Stats. Knowing the top position of your website is important. With Google’s Query Stats, you will now know the top search queries where the results included your website as well as those that Google searchers actually clicked on. The position given is the average statistic posted over the last three weeks.
Top mobile search queries. Google acknowledges that there is a growing number of people who use mobile devices for browsing the internet and also consider it as a separate “demographic”. For this reason, the top mobile search queries feature shows web designers and developers the top search queries made from mobile devices in which the results showed their website. Web designers and web developers will see both the mobile searches of all web sites as well as the mobile searches of mobile-specific web sites. The results given by this feature will only appear if it is available in your web site. At this point of the development of this feature, Google only shows the top search queries and not the clicks made for those queries.
Downloading Sitemap details, statistics, and errors. Your Sitemap account now also contain additional information. You can now download information in the form of a comma separated value file. This type of file can be opened by using any text editor or spreadsheet program. You can decide to download the information on a per table basis, or you can opt to download Sitemap details, errors or statistics for all of the web sites in your Google Sitemaps account in one convenient file.
Philip Nicosia is the webmaster of XML-Sitemaps.com which provides a free site map generator which produces sitemaps in XML format for Google together with Yahoo site maps and HTML sitemaps for human visitors.
Article Source: http://www.earticlesonline.com
Tips on Creating a Site Map by computerincome
A quick search on Google for advice on creating a site map initially threw up many links to software you could buy or download for free to create a site map.
But why do you need a site map?
Basically as websites get larger and more complex both the human browser and the search engine spiders need an easy to follow map to find all the pages within your site. A site map gives them a simple navigational tool.
Site maps have 3 main benefits:
1) A site map allows visitors to easily find what they are looking for by simply visiting your site map and clicking on the link to go directly to the page they want to visit.
2) Often technologies employed to assist in reading webpages such as web page readers and screen readers can only follow text links. For practical reasons it may not always be possible to show a text link to every other page within your site on your main page and other pages within your website and so use a site map.
3) Search engine spiders like text and text links. If they cannot follow a text link to a page of your site it may not get indexed. Make it easy for the spider to index all your pages through a site map.
A site map consists of the two things search engines love - text and keywords. To build a good site map combine relevant keywords with a hyper text links. For example on your site map you may have a link to your webpage about website promotion so your hyperlink should contains the words 'website promotion' and link directly to that page within your site.
A site map does not need and indeed should not be fancy, but should be clear and easy to navigate.
Here are some tips for a good site map:
1. Place a prominent link to your site map on every page and lable it SITE MAP.
2. It should show all your webpages through different levels as basic text links.
3. Use standard colours for links and visited links.
4. It should show a quick, easy to follow over view of the site without the need to scroll around in the web browser.
Google started allowing people to submit site maps to their account as a way of letting google know about all your webpages and updates to your site. It does not increase your page ranking at all but is worth taking the time to set up properly.
You can find free software for creating site maps at:
http://www.likno.com/sitemap.html
http://www.freesitemapgenerator.com
http://www.sitemapspal.com
And when you are done, don't forget to tell Google about your site map so they can trawl and hopefully index all the pages of your site.
http://www.google.com/webmasters/sitemaps/login
A well planned site map can ensure your Web site is fully indexed by search engines.
(c) Rachel Gawith
Rachel runs her own homebased business website at ComputerIncome.net
which recommends a couple of excellent online businesses and promotional tools.
Subscribe to Rachel's free weekly newsletter FreeDailyCash
for more tips and information on working from home and get FREE advertising.
Submitted with Article Distributor.
Article Source: http://www.earticlesonline.com
I realise that this may come as no great revelation to you, it may not even be news. What it is, in fact, is a word which describes most ebayers. And here it is:
Procrastinator!
I think that describes most of us to an extent. You see, I um-and-ah... and generally delay on making decisions. Right now, for example, I'm umming-and-ahhing about finalising my grocery list. And I really need to get out and tidy the back yard….
But I find myself procrastinating once again. There's always an excuse.
Now, I have to admit: this 'procrastination problem' is nowhere near as bad as it used to be, but it's still not right. You see, I've learnt that the less I procrastinate, the more gets done, and the better I do.
What does this have to do with eBay? I'm getting there.
Let me hazard a guess: if you're reading this, I'm betting you've procrastinated on one, two or more of the ideas... and that's bad. Very bad! Because even if you'd tried something, that 'something' would have given you some feedback - even if it was only 'failure' feedback, which can be very useful in itself.
But before you decide to do anything on eBay - even before you decide to procrastinate - you need to make a decision, if that... er... makes sense. A decision on which, I hope you won't procrastinate!
And that which you need to decide is simple: what kind of business you're going to go into. Or, more specifically (to start with), what type of model you'll follow.
See, there are only really two main models of business that you can go into on eBay. The first is where you're selling the same product(s) over and over... and over. .. again. The second relates to buying one-shot items... rare stuff and the like... one-off items that you buy, the onesy-twosy approach. You then resell each individual item in turn for (hopefully) big profits.
You just have to make up your mind which 'model' you're &oing to opt for.
There's pros and cons to each. As always.Let's consider, first of all; the onesy-twosy approach. We'll call this 'Model 1'.
Model 1: The 'Ones And Twos' Approach
This is a perfect part-time approach towards eBay success. You can do it when you want. You can create customers that stay with your forever... apd who will LOVE you. You can virtually see the smiles on your customers' faces as the latest offers arrive.
And you'll get great returns (often) on each item that you auction off. Ten times your money is far from uncommon. Even 20... or even 100 (or more). These are all perfectly attainable returns for your auctions. Not much money invested = great return gotten out.
But there's a downside, too. Your income is more variable and, quite frankly, it's a much more time dependent business model. You'll have to know the market, and as such you'll be the one hunting for 'product' every week. Not that there's anything really wrong with that, especially if you really like what you're trading in.
There's a corollary to all this too...
And that's this: your earnings will probably be capped. Because of the time-dependency factor. And the fact that YOU will virtually 'be the business' so you'll never build a really big business. Probably not, anyway.
So what's the other approach?
Model 2: The “Sell The Same Items Over And Over Again”Approach
This method involves buying a stock of the same item and floggings said item(s) over and over again. Again, there are pros and cons.
The pros? Well, you can build bigger. Once you've got the source of supply, there's not much work thereafter. You just list, then relist. And then go and sunbathe, particularly at this time of the year. What's more you can build BIGGER, because the business can be less dependent on you. Sounds great, huh? Actually, it is.
So what are the downsides?
Firstly, there'll be much more price-based competition. It can be quite cutthroat. If there's a big market for what you're selling - and there probably will be if you're going into that market - then there will probably be people already there who will be competing against you. Unless, of course, you've got a truly unique product that no one else has.
Secondly, there'll be lower returns available. Let me explain what I mean. Let's say that you've got a selection of items for resale with 'Model 1'. This means that you might have bought these 'onesy-twosy' items for £40 each. And you might sell them for £120 each, or one for £300, some for £80, and so on. But the point is that you'll be getting an outstanding return on your money.
Well, with the 'other' approach...well, it's a lot less likely that you'll get a big return on your stock investment. You might make 20% on your stock. Invest £500, get back £600... BUT you'll sell more product, and more often. And you can build very big (in eBay terms).
So Which Approach Is For You?
Depends on you, what your free-time situation is like, what you want to achieve from your eBaying, and so on. So you need to know where you're coming from, and where you want to go. If you're short on time, wanting to make money fast, and just want a part-time eBay business, then it's probably best to start with Model 1 (the one-off approach). If you've already gotten some eBay experience under your belt, have more time and are up for the challenge that lies ahead, go for Model 2. Of course, feel free to disagree too!
Here's something else to think about...
Let's say that you start with Model 1. You go along nicely, making some profits. You're still part-time. You can then use that basis to work from, and launch other eBay businesses as you go along. Make sense? You start part-time, build up your knowledge and capital base, and then work from there.
Or how about running two of these side by side? It's totally doable, believe me. But that again will depend on YOU, and it certainly wouldn't be recommended if you were just starting out. And, of course, you'd reed the time to do this. There'd certainly be quite a bit of work involved. It wouldn't be for everyone.
But that would be something, wouldn't it? That way, you'd be spreading your risk - diversifying if you like because you'd have two separate streams of income. You'd build up two individual supply sources, customers, e-mail lists and so on, and you'd be lowering your risk should the worst happen in one of your 'mini businesses' .
Ideally, you'd also trade under separate ID's for the two trading approaches. It might seem a bit strange to your bidders if you're telling them to 'Check your other items!' when they're looking at your stereo equipment. They check your other items and find a bunch of old dolls that you're auctioning in your 'Model l' business! Not a very good idea. So you'd (ideally) want two separate ID's.
But I think I'm getting ahead of myself here. Because, coming back to what I was saying at the start...
None Of This Can Happen if you continue to procrastinate! So what are you waiting for?
You at least need to think about which approach is right for you, in line with your current circumstances, and how maybe you want to see them change too. Just don't procrastinate too long on the path you want to follow.
Sign up for my free newsletter and free 7 day e-course 'How to make more money on eBay' at http://www.proebayer.com
Article Source: http://www.earticlesonline.com
1. First you need to decide if you want to make a business out of selling on Ebay or not. If you do, then you do not want to be greedy in trying to make the biggest profit all at one time. By this I mean the reserve price. The reserve price is a price that you set at the beginning of the auction that you will only sell if your bidders reach this price. By setting the reserve to high, most likely you will not sell the item. Another error in alot of sellers is no reserve but the starting price is to high which will run buyers off. If you have to put a reserve on the item, start low and hopefully it will hit your realistic reserve price.
2. Determine what products you want to sell. Research different products that you might have an interest in. This could be sporting goods, clothing, jewelry, electronics or a number of items. Finally narrow it down to one or two different items. I decided to just stick with the electronics field which seems to do very well consistantly.
3. Suppliers are going to make you or break you. I found this out years ago. You need to find a good reliable supplier with good prices and hopefully dropshipping available. I try to find a supplier where I can make 10%-20% profit off of each item after my Ebay fees. This is what I was talking about earlier. You don't want to be greedy and try to make it all at once. Say you are selling a $100 camera, and you make $15 profit after your listing fees. Selling 10 of these a day calculates to over $1000 a week. It just keeps adding up if you don't try to get it all at once.
4. Finally I would like to talk about customer service. On Ebay, quite a bit of customer contact takes place before a sale is made, and it mostly is answering questions by people who have placed a bid or are considering placing a bid on your item. Customer service on Ebay, to a large extent, is a matter of checking your e-mail and responding to it in a professional an timely manner.
After a sale, customer service means making sure the merchandise is sent out quickly and that it arrives in good shape as described. One last piece of advice I would like to give is--1. Try to sell things that you know a little something about. 2. Try to sell items for which there is a demand on Ebay. 3. Always be there for the customer to answer questions.
I hope some of these tips will help you get started in the Ebay business. Just remember to have fun with it and don't stress yourself out.
Keith Anthony has done quite well in the Ebay business. He currently makes this his only source of income and continues to master the art of selling on auction sites.
This article is free to reprint or post on websites, just include the URL below.
http://www.bestwholesaleelectronics.com
Article Source: http://www.earticlesonline.com
