What are titles? They are the headings above eBay auctions.
It's my opinion you write a better title after you have written out your auction information. After all, you have all the product information right in front of you, well organized and well written. Writing the title is then straightforward and easy.
Writing titles is not for selling and not necessarily for marketing or advertising. Writing titles is purely for getting "found" by the eBay search engine.
Simple & Straightforward
What does a title for one of your eBay products need to do?
The title should:
* Completely identify the item * Contain appropriate keywords for the eBay search engine * Indicate exactly whether the item is new,2nd hand and if used, indicate the condition that the item is in.
It's that simple. Don't try to make it more complicated. Notice that I didn't say the following:
* Attract attention * Hook prospective buyers * Start the sales process
Indeed, the need to use hype is a misconception that many eBay sellers make. They are not clear about the purpose of the title therefore tend to offer information in the title that is NOT needed. Let's say you are selling a Canon Powershot Digital Camera, a well known brand with several models. Prospective buyers get to the list of digital cameras via the eBay search (i.e. keywords = digital and camera) If a potential buyer is looking for a Canon Powershot, you want him to be able to immediately spot your title in the very long list of titles for Canon digital cameras.
The following title says it all:
"Canon Powershot Digital Camera New"
A prospective buyer can read the list quickly and spot this title easily. You've done your job well. Once prospective buyers have found your ad, they will read your ad copy. That's where you make your sales pitch. Anything that detracts from potential buyers finding your auction ad easily will result in fewer bidders and ultimately lower sales prices.
For instance, look at some of the following titles:
CANON CAMERA POWERSHOT FABULOUS DIGITAL CAMERA!!! ***Great Fast Action - digital camera, new in box **** Fast Action camera !!! - Canon - award winning !!! - in the box!!
The first is in all caps, which is hard to read. The second uses characters that interfere with skimming. In addition, it doesn't say much that's concrete. It doesn't even include the brand. The third is difficult to read due to the exclamation marks. And what does "in the box" mean? It probably means new, but it could mean used but put back in the box. "Award winning" is OK for an auction ad but not for a title; it doesn't help identify the product. These titles will cost you potential buyers.
There's no reason to make an art out of writing titles. They are straight forward. Just identify what's for sale using words that potential buyers will use to search.
About the Author
Shari Ode - Ebay, Clickbank marketplace and Adsense web publisher. Check Out My Cool Little Website That Makes Me Money With Every Click! For details visit: http://www.moredollarsonline.com
If you have a website, write articles, or want to profit through an affiliate program than this is gold to you! These keywords are the actual top 11 on the internet. Use them and you are on your way to increased traffic, profits and results. Here they are and a little about each to help you on your way.
1) Paris Hilton. Whether we like it or not Paris and her wild lifestyle are here to stay as she is now considered one of the biggest stars. She is sought after by almost every fashion designer and her keywords will do well with any fashion or clothing content.
2) Google. Well, this one is obvious as Google is the largest search engine (regardless what Yahoo says). Being that Google is a search engine it can be used in any content, but works best with relation to websites, search engines, computers and software.
3) Yahoo. The second largest search engine and distant second on Pay per Click campaigns - very, very distant at that. The same will work for Yahoo. Stick with computer related material and you will do well.
4) Ebay. The worlds largest marketplace and auction. Ebay, for the most part is a wholesale marketplace. It is ruled by feedback and can give you a good idea as to the real value of a car (check Ebay motors). On Ebay anything goes including people selling tattoo advertising on themselves. In other words, anything can be linked to Ebay in one way or another. Yes, there is even porn on Ebay.
5)Eminem. Yes, the real slim shady is back. According to R and B and rap he never left as he is the number one rapper currently. If you need content on current music or teen and young adult topics Eminem is sure to bring you visitors.
6) Britney Spears. She was the hottest pinup for teens and preteens, but now she is probably pregnant again. I wonder why Kevin Federline didn't make the list - is it that he isn't a good singer? Britney is great for adolescent or music related content.
7) mapquest. Want to know where something is or how to get there. Being that we are getting closer to summer people are plotting out there vacations. Or, maybe, due to increasing gas prices thanks to George Bush, maybe they are figuring that its too far and will cost too much in gas. I bet if Hillary Clinton were President these gas prices wouldn't be any higher than $1.60 per gallon. These high gas prices have to do with the Bush family and their ties to big oil and energy. See, Mapquest can be linked to just about any content you want if you just try a little.
8) Tsunami. Even though the big one is over. Relief efforts are still in effect and so are the relief efforts for Katrina. Hint - these people still need lots of help. Tsunami is probably a big keyword due to the recent specials on TV about the next possible tsunami that might hit America. People are concerned and interested over these large scale natural disasters. When is the next earthquake going to hit California, will atsunami hit New York, and what will this hurricane season bring?
9) Girls. Yes, of course. There are millions of perverts and closet perverts out there that are a little over-fascinated with girls. As Donald Trump once said, "sex sells." Yes it does and nothing sells better than women or girls. They can sell anything including the worst items in infomercials and complete scams. A beautiful girl just needs to show a little cleavage and TV ratings soar. Just think what girls can do for your content.
10) American Idol. This is the top rated TV show and its in its 5th or 6th season. It has launched one star - Kelly Clarkson and a bunch of duds. Randy, Paula and simon have now become household names along with Ryan Seacrest. Any content you can tie into the current cast will do well. The previous casts should be avoided as they will soon go back to karaoke and such at local bars.
11) Skin care and skin treatment. This has always been a big one with women. It has been rumored that women will go without food before they will go without makeup and such. Just ask any department store how important skin care and skin treatment products are to their bottem line. Watch Shop NBC - almost every product on there has something to do with skin care and skin treatment for women. There are a wide variety of topics you can easily talk about here from the latest in laser therapy at dermatology offices and at home TCA skin peels for treating acne and wrinkles. Acne is and always will be a big topic as will wrinkles and their respective treatments.
There you have it the top 11 keywords on the internet from Paris Hilton to skin care and skin treatment to Google and American Idol. All with tips on how to use them to make your content have more impact and drive more traffic.
About the Author
David Maillie is an alumni of Cornell University and specializes in biochemical synthesis for public, private, and governmental interests and manufactures various skin peels and other for doctors offices and medispas. He can be reached at: Bestskinpeel.com
When Marie and I first started selling on eBay we made some
very common mistakes. Experience has taught us a few things.
Here are some tips that have helped us succeed
in our eBay business.
Many first time sellers have one thing in common – they
often fail. Many of them fail time and time again, never
understanding what is going wrong. They do hours of research
looking for the perfect item to sell, get the auction set up,
and wait for the bidding to begin. Hours go by and no bids
are placed. Days go by, and there are still no bids – or
there are very low bids. Finally the auction ends, and it
turns out to be a total failure. Considering the huge number
of sellers who run eBay auctions, there are specific things
you must do, and specific things you must not do if you are
to be successful.
There are many reasons why auctions fail. The most common
reason is that the item is not in high demand. This problem
can be avoided by doing the necessary research to determine
which items sell well, and which items should be avoided. This
research takes a great deal of time – but in the end, you will
find that it is time well spent.
Another reason for eBay failure is pricing. If you set that
opening bid too high, most people won’t even click the link to
read the description for your item. Another pricing problem is
lack of research. Before you set your reserve price, you must
determine what the item is really worth, and the price similar
items have sold for in past eBay auctions. Avoid using a reserve
price if you can. Reserve pricing can often discourage bidding.
Poorly written descriptions are another cause of failed
auctions. Poor grammar and misspelled words drive people away.
Failing to post a picture of the item will also keep people
from visiting your auction page. Make sure that your description
is well written. This is essentially your ‘sales copy.’ The more
information you can provide, the more comfortable people are in
buying. Tell a story about the item if you can. People like to
be involved and can make an item stand out from the
crowd.
Shipping prices scare people away from auctions if they are too
high. Find the lowest shipping prices that you can find, and
consider paying for the shipping yourself if it won’t cut into
your profits too much. Do not charge handling fees.
Offer great ‘customer service’ for all of your auctions, and
ask your buyers to give you feedback. If the items that you
sell are everything that you said they would be, and you offer
great customer service, you can expect wonderful feedback – and
this feedback will help a great deal in your future auctions.
Daniel MacDougall is an writer, speaker, and artist. He and partner Marie, make their living online. http://earnmoneywithauctions.com . Go to http://attracting-wealth.com and learn more about how you can have all the wealth and abundance you desire in life. Free newsletter available.
View their website at: http://attracting-wealth.com
Article Source: http://www.earticlesonline.com
It is quite obvious that even the best optimised site with the best copy written sales page will not make a dime without one very necessary addition. That 'addition' is Traffic.
Whilst there are many ways to generate traffic most of them cost money with no guarantees that a profit will be made once you have parted with your cash. However, there are also many ways to generate good targeted traffic which need not cost the earth and, in some cases, are even free. Here are five of the best ways to generate low cost traffic; they do involve some input but are well worth the effort.
1. Exchange Links
This is a proven way to generate traffic and a careful study of the top ranking sites on the search engines will show all of them with considerable numbers of links. It is to your advantage to ensure that all sites to which you link operate within a similar niche or theme as your own site. If you share a similar subject you will be more likely to get traffic as your site will be seen as a recommendation by the site they are on.
Another benefit to linking in this way is that your site will increase its chances of a higher ranking with the search engines. This, in turn, can help with eventually getting traffic from the search engines in addition to that from the linking site.
2. Writing Articles
There are many sites on the internet where you may submit articles (newsletters, directories, etc.) Many of these are free of cost so if cash is tight you can start submitting to these initially. If you want to save costs, you can write the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do the articles yourself if you can.
You should write articles that closely match the theme of your site. Try to write about something you know well. Give tips and guidance learned from your own experiences. In this way you will come across as an 'expert' in your field and this, in turn, can encourage your readers to then visit your site. Always include a resource box at the end of your articles which should be a short bio about yourself and include the URL to your website.
3. Traffic Exchanges
This is a form of link exchange except that members of a traffic exchange view each others pages by surfing. Each time you view a page you gain a credit so the more pages you view the more credits you receive. Your own page is then shown to other members normally using one credit per show. Once you have exhausted your credits you may earn more by again surfing. You also have the option to purchase credits if you wish.
Traffic from exchanges is not generally well targeted and does not produce many sales but it can be used quite successfully to capture names for your subscriber list with the use of a 'squeeze' page.
4. Your Own Newsletter
Once you have subscribers (via the traffic exchanges or other means) will need to send out your newsletter on a regular basis either weekly, monthly etc. This may sound a little daunting in view of the fact that you will need to write many articles on a consistent basis. However, this should present no problem as there a many writers and sites that are more than willing to provide you with free articles so long as their resource box remains at the end of the article. Any promotions you make in your newsletter will inevitably bring traffic to that promoted site and as your list of subscriber grows so, too, will your traffic.
5. Forums
Online forums and communities abound in just about any subject you can imagine. Find several forums that relate to whatever site you wish to promote and, after joining, you should carefully study the topics under discussion and then submit your own offerings by way of answers to published questions or even a question of your own. Make sure that the forum allows you to append your resource box at the end of your posting as this is where your traffic will come from. It is important to know that you are not permitted to blatantly advertise on these forums and to do so will usually mean you will be barred.
So it is important that you are allowed your bio at the foot of your posting. Do not bother with any forum where your resource box is not permitted.
Each of these methods can generate a great deal of traffic and, with the exception of the traffic exchanges, the traffic will be very targeted. The method of using articles can, over time, build traffic to really large numbers. However it is important to remember that there are no free lunches in this world. If you do not pay with money then you must substitute with time. The great thing about these five methods is that you will never waste your time - they all get results, proven time after time.
Brian Hunter has been active on the internet since 2002 and works from home promoting one of the largest traffic building information centers on the net at: http://www.clicksilo.com
Article Source: http://www.earticlesonline.com
A very efficient method to advertise your professional services, the products you are selling or simply to help you find a better job is writing targeted articles.
These articles that enclose at the end a short presentation of you or your business can be about various solution to actual problems, about everyday life ect. There are many sites to which you can submit these articles to, or if you have a database of your customers’ emails, just drop them an email containing the article and a link to your personal site or professional site.
The articles can generally be copied from one article submission site to the other as long as the content belongs to you and you are not stealing someone else’s work. The only condition is that they must keep their original form, no altering, along with your presentation. This means actually more visibly and it is exactly what you need.
The more interesting the article is, the more people will read and remember it. Even if you don’t have experience with writing, there are some aspects that can make you try it:
- Writing a technical article puts order in your ideas. You will have to coherent and state clear ideas and proper explanations.
- It will make you improve the way you speak.
- It will bring you visibility.
- If it’s written well it will surely help someone.
- You can prove your knowledge in your professional areas this way.
Publishing articles means they have to contains mostly useful information and just a little bit of advertising. If they don’t follow this rule, you might end up with an un-publishable article, which you can only put on your homepage.
There are other things you could do with articles if you are willing to spend some money. There are different publicity sites, ranked high in search engines that for a fee will publish your article on their site for a limited period of time. The fee is not high usually, and you get much more visibility this way. But if this choice is the one that appeals to you the most, you must make sure the article is really good, so good that it can compete with all the other articles on that site. The user can see them all at the same time and you must think of ways to make him choose to read yours. If you have tried and you are not confident you can do it on your own, you can always hire a professional.
About the Author:
Hans Hasselfors is the founder of http://www.SubmitYourNewArticle.com. Learn about the many benefits of using our article directory.
Article Source: http://www.earticlesonline.com
1. With a blog, you can easily brand yourself as an expert in your subject area and promote yourself all over the net. Blogs have taken a life of its own, and there are many blog directories springing to life.
Each blog directory is classified according to various topics of interest, and you can submit your blog to the major blog directories.
You can then easily attract readers to your area of specialisation, and slowly brand yourself as the expert from the many readers who visit these blog directories each day.
2. Search engine will rank your web site higher if you have a blog on your site. This is because search engine "spider bots" like fresh content, and with a blog, you can just spend 5 - 10 mins per day posting what you want to share for that day and that's it.
Do that on a consistent basis, and the search engine spider bots will come back to your site more often. Having a blog on your own site is so simple my 9 year old cousin can do it, and you will learn how in my multimedia course.
3. Blogs allow you to build and foster a closer relationship with your visitors and readers, building trust and rapport. Blogs allow readers to post comments, and it promotes interaction.
With good relationship with your readers it will be easier for you when it comes to recommending products and services because they trust you.
4.Blogs are a one stop push button publishing system.You can easily set up a blog with Google's Blogger in three easy steps. Likewise, now that Wordpress has offered free Wordpress blog accounts, you can again easily set up your free Wordpress account.
With a blogging account, you can easily publish anything online, unlike the usual way of publishing where you have to create and edit the page using some web site editing software and uploading it to your hosting account.
And with Wordpress, you can instantly link all your posts and pages together, unlike your standard web site where you have to link web pages manually.
Blog saves time and is a quick and easy way to build an online presence.
5. Incoming LinksBlogs, especially Wordpress blogs has a feature called trackback. Trackback basically allows someone to post a comment on another person's blog with a linkpointing back to your own blog.
This is one way to get incoming links to your site. And we know that the more incoming links you have to your site, the higher your site will rank for certain keywords.
These are just some of the powerful ways Blogs can help with your online business.
These are just some reasons how blogs can help you in your online business.
Brandon is blogs & rss author. He'll show you business strategies to get more responsive visitors, more sales, plus obtaining quick listings in Google, MSN, etc with Blogs and RSS.(C)
http://www.wordpressvideos.comArticle Source:
http://www.earticlesonline.com
Have you just started blogging? Or have you been blogging for a while? As you may already know, a blog is an excellent tool to let the world know about your business or your product, to connect with potential customers and promote your expertise. But how can you maximize your blog's impact? Here are five tips to do just that:
- Blog Consistently. Many business owners get excited about blogging, post 3-6 times, and then promptly forget about the blog. I have seen many blogs that were started a year or two ago, have a grand total of five posts, and haven't been updated since sometime last year.
To get the desired effect (search engine and human traffic), you need to update your blog on a regular basis. Search engines love new content and keep coming back to index it. Potential customers also like new content; it's what keeps them coming back to read your blog.
- Use Your Blog For Branding. Your blog is an extension of your business, so make your blog have a look and feel that mirrors that of your business web site.
If your blog is hosted on the same domain as your web site, you should match the look and feel of your web site exactly. This will be more difficult to achieve if a third party provider hosts your blog. However, you should still aim to present the same brand image.
- Use Search Engine Optimization To Optimize Each Blog Post. The purpose of your blog is to get people who are in your target market to read your posts and enter your sphere of influence. Traffic from search engines does not cost any money, and it is a great way to get potential customers to your blog.
Treat each one of your blog posts as a separate file to be optimized for search engines. Use a keyword research tool to find phrases that are related to the main subject of the post, and weave them into the content of the post.
- Have A Special Offer On Your Blog. Do you offer a free special report? Do you offer a mini course as a bonus for new newsletter subscribers? Add the offer to your blog. This will transform people from casual surfers who just happened to find your blog to newsletter subscribers.
- Share Information About Your Events, Products and Seminars. You might think that everyone has already heard about your upcoming teleclass on life and work balance or your e-book about achieving financial success. Not so! The person reading your blog might be hearing about you for the very first time, so they have no idea about your teleseminars or products unless you specifically tell them.
Avoid overselling, as it will dramatically reduce the number of your blog readers. Do, however, let your blog readers know about your seminars and products. If you don't tell them, nobody will.
A blog is an excellent tool to generate additional web site traffic, get new newsletter subscribers and sell more products. Use your blog to introduce potential customers to your business.
Biana Babinsky is the online business expert who teaches business owners how to make more money online. Learn how to use blogging and other online marketing techniques to drive more traffic to your web site and make more money online in Biana’s Complete Step by Step Online Marketing Course at http://avocadoconsulting.com/rlinks/zcourse
Article Source: http://www.earticlesonline.com
